30 November, 2007 - 2:51pm

Sxip's founder & CEO, Dick Hardt, has just published on his Identity 2.0 blog a posting on a disturbing new trend concerning enterprise phishing and on-demand applications. He notes, "Previously considered a threat for consumers, phishers are now targeting an enterprise’s customer list and using it to launch attacks against the enterprise customer - exploiting the enterprise brand." The effect this has on the compromised brands alone, (aside from the data and financial losses), is cause for concern -- as cited in a survey published earlier this week that found public confidence in consumer brands is dramatically affected by phishing attacks. Fortunately new phishing-resistant security measures can be undertaken using user-centric technologies such as Information Cards. Read our new Security Bulletin (pdf) to find out more, or join us as IIW next week, where this will be a topic for discussion.