2 March, 2005 - 11:27am

Doc Searls' interesting proposition of a business model for podcasting brings to light the broader issue of customer-centered identity services. Sxip and Identity 2.0 fit into this perspective of giving "customers the power to furnish, federate (or choose your verb) their demand, directly, to suppliers of any size. That's what human-origin identity is really all about."

This could be taken a step further in the application of identity and web services. Identities could be applied to the services themselves so that an entity, organization, or machine could have the same identity standards as individuals. For further details on this, we recommend reading Jamie Lewis' comments in the InfoWorld article, Identity's Role in SOA.